Bluebird put itself on 2,400 lock screens in a quarter
A bakery whose best customers came twice a week and had no way of knowing when the sourdough came out.
- 2,400
- app installs in the first quarter
- 38%
- of orders now come through the app
- 3
- shops, one menu
- App
- Website
- Point of sale
- Inventory
An ordering page rented from an agency, a punch card nobody carried, and paid social aimed at existing customers.
An app with their name on it
Restro built it and filed it with both stores. Bluebird holds the developer accounts, because the stores require the business behind an app to hold them, and because it should be their app.
Every order update reaches the customer on the lock screen.
Offers stay separate from service
Order updates are on by default. Offers stay off until a customer turns them on. They were nervous about that until they saw the open rates.
“We were paying to advertise to people who already came in three times a week. Now we just tell them the bread is out.”
Run your next service on one system.
Build the whole thing on Build & Test for two months at no cost, with every feature unlocked. Move to a paid plan when you are ready to take money.